SMART Volunteering-Storytelling Guide

Indeed, a story transmitted with emotional appeals usually remains convincing, and when you succeed in stimulating emotion, you encourage memory. This is mainly thanks to emotional intelligence, which is strongly involved in the concept of storytelling. These stories focus on the human condition in order to attract the public’s attention, to move them, to reinforce an idea or concept, in our case in the service of the SMART project. In this way, the women participants will create a special connection with their audience. We want to use the storytelling as part of the SMART project to: • enhance the positive impact of women’s voice and allow listeners to identify themselves. • prepare for change within society , by exposing the situation in a transparent, humane manner and, above all, by encouraging our auditors to work with us, we will reduce any anxiety and resistance. • differentiate ourselves from other initiatives and reach a wider range of people. Indeed, personal storytelling is the ability of each person to give meaning to their action, to generate enthusiasm for their projects and to make the values they defend memorable. The self-story therefore explains why you have been called upon to do what you do. It focuses on change and the key moments in our lives when we have made important decisions that have led to this great change. Storytelling can be used in various formats: stories, speeches, sagas, testimonies, drawings, collages, photographs, songs... and on different media: conferences, texts, videos, web, podcasts... And that is what we find interesting in our project: to provide a diversity of ways for SMART women to express themselves in the way they want they are the most comfortable with. Besides, they will all learn the common basis of the storytelling method, for which they will naturally be guided. We therefore provide a guide that we hope will allow you to have the keys to talk about a story, your story, in the format you want, addressing the main points that we believe make storytelling unique. -2-